Industry Insights

At the start of the year, organizational consultant Marc Rosenberg jokingly predicted that “the name “Kirkpatrick” will be mentioned 14,473,891 times in 2018.” As certified Kirkpatrick practitioners, we at CentrX are here to add a few more mentions...

Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.

From search engine optimization to creating engaging digital journeys,...

Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

The job of a Chief Learning Officer (CLO) can be both hugely rewarding and intricately challenging. When successful, a CLO prepares the workforce for the challenges of the future, equipping them with the vital skills and confidence necessary to lead...

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent survey...

This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors presenting...

Re-thinking where to compete and how to win is key to success. And it should not only be up to senior leaders who decide where the company should go.

Indeed, making good choices about where and how to compete requires a shared and firm understanding...

Gerstner went on to save IBM from stagnation and rocketed the company back into the forefront of the technology industry (he also coined the term e-business). He did so by implementing sweeping changes in the organization. The same mindset holds...

Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...

The rise of digital has empowered the customer by allowing them to easily compare and critique the products and services they choose to buy. Brands these days can no longer rely on a traditional product or service-based approach. They must focus on...

Strategic planning within pharma organizations is constantly under review. That’s no surprise.  Every organization struggles with the tradeoff between creating a great strategy and mastering its execution.

For starters, a high degree of regulation hinders us. In addition, our offerings are technologically sophisticated which can make it difficult to connect on a more personal level. What’s more, sometimes patients and even prescribers have troubles...

In this three part series, we explore the different facets of business simulations that can boost competencies in the Biopharma industry. 

What does it feel like to win? How to help teams model the behaviors and generate the team climate that...

In this three part series, we explore the different facets of business simulations that can boost competencies in the Biopharma industry. 

For Part 2 of this series, let's start by paraphrasing the familiar maxim: "teams don't plan to fail, but some...